Businesses that sell products make use of order fulfillment to deliver and manage products. This distribution process can be a simple mail room in an office or a large warehouse with thousands of products. It’s a complex process that just gets more complicated with business growth.
If you have ever ordered a completely custom private jet plane, you made use of an engineer-to-order logistics process. This process demands that the product be created and engineered at the factory. The parts are usually custom and not sold in large numbers. Other examples might include a race car that was built to order. This type of logistics is seldom used in anything but big businesses.
Technology is a wonderful thing; many products bought today aren’t even physical products! Digital Copy, or DC, is another type of order fulfillment service that instead manages the sale of digital goods. This could include music like that found in Apple iTunes. It might also include software such as a tax program, a video game, or business applications.
Supply and demand can be a cruel game for business owners. It is part of the made-to-stock logistics chain that demands a forecast of demand be made to determine what the supply should be. If a forecast of pineapple demand is high, then the supply should also be high so that there is enough of the fruit to allow everyone to buy it. It’s a balancing act that is hard to manage, but can be done properly through outsourcing the a third party logistics service that has experience.
When a product doesn’t work as it should, it will get returned. You don’t always have to honor or even offer a return, but it helps in reputation and satisfaction among customers. A television manufacturer will offer a return policy to show customers that they can trust the television to run properly for a certain time. If it doesn’t, a logistics operation should be in place to handle the shipping, repairs, and then the delivery of the refurbished system to the original customer.
Order processing is sometimes referenced as broad type of order fulfillment as well. Order processing doesn’t just cover finding products in a warehouse and shipping them out; it also includes stocking the warehouse and knowing where inventory is at all times. It also includes the ability to forecast need of further inventory in the future, so as to always be ready for future orders at the drop of a hat.
Final Thoughts
Third party logistics companies exist to aid in the efficiency of the order fulfillment process. Also know as 3PL, this service is invaluable to a business that is just starting to grow and thrive. Even major businesses outsource their operations to professionals who constantly track the return on investment in logistics.
Learn more about 3PL and reverse logistics services.