Submitting listings to an Internet directory is an action that helps both webmasters and Internet users. Internet users will be better able to find the websites they need, and webmasters will be able to drive more traffic to their works. Before you proceed, first realize there are rules in doing so.
Any business that doesn’t have good customer support doesn’t deserve to be in business. First look for contact credentials, since if something goes wrong and the directory owner doesn’t care to help, you have just essentially wasted your effort and money. An email or contact form is great, but if you can get an address or a phone number the you know the directory is the one for you.
Webmasters stick with what they know and like best. Check the traffic rank of a directory to see how it stacks up to others. Metrics can be seen for free with services such as Alexa ranking, where you can get a broad idea of how many visits a website has received over the course of their business life.
Finding leads on good Internet directories is easy enough- just read some reviews! Read each review with a bit of doubt, however, and ask yourself why the reviewer is taking his or her time to write it up. Is it out of good will, or are they getting paid via commission? Finding out yourself can be hard, the best way to do so would be to ask others who they trust as a reviewer, or ask those who have bought links from the directory in question to see if they were happy with the purchase.
Web directories can also be gauged by their listings. A directory that lists any website that has money isn’t the type of directory you may want to associate your business with. As soon as spam websites are added to a directory, the appeal of the directory goes down and your purchased listing will go unnoticed in the future. Also look at recent listings to see how often the directory attracts new website listings.
If you decide that you can trust a certain web directory, before you submit the listing you should verify that it is going to be categorized to the highest degree. Submitting your listing to a broad category will get general exposure, which is bad for conversions. Broad categories will also have more listings in them than usual, so your listing will naturally be at worse odds for attracting any attention from visitors.
Closing Comments
In time the act of submitting to web directories becomes more bearable. Making important industry connections is key when you start submitting your website for the first time. Keep check on what did well for you and what didn’t- and recommend your experiences to others.
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